Are you planning for your next event? If so, take note that there are a lot of things to consider in making sure that your exhibition is a success. To help your exhibition displays stand out among the rest, it takes more than aesthetics and award winning design to have the attention of your audience. Here are some top tips to help you make the best of your every event.
Top Tip #1: Deliver a “Wow-Factor” in Your Exhibition Stand
It’s true that your exhibition stand should communicate your brand effectively, but go easy with the use of copy- heavy graphics and display graphics. Choose a central theme and use brand colors, innovative lighting, and sharp graphics to grab people’s attention. Your exhibition stand design is key.
Remember that the display is not all about creating a big impact, but rather, creating a welcoming atmosphere for your audience that will entice them to come to your exhibit. Provide an ideal place for informal business meetings with a hospitality area where people can sit and be comfortable. Make your exhibition stand, stand-out
Top Tip #2: Avoid Information Overload in Your Exhibit Area
We understand that communicating with your target customers and delivering your brand messages are the primary objectives of your exhibition stand in the event. However, do keep in mind that a typical exhibit visitor will only spend an average of at least 30 seconds to a maximum of 3 minutes in your stand.
So keep your messages brief, short, easy to read and go boldly to capture the full attention of viewers and readily capture what your brand has to say.
Top Tip #3. Go for Innovative Activation’s
If you want visitors to visit your exhibition stand, engage them with awe. Create activities that are easy to participate in, bounce some freebies, and provide a place for the visitors to relax and connect with you.
Go techie and get interactive. Use technology to get personal, use social media and mobile applications to captivate and win your target audience. If your visitors use all their senses when they visit your stand, it will be an unforgettable experience for them to recall and talk about with their peers.
Events and exhibitions, in whatever field you’re at, are mostly used to generate new business and leads while promoting your brand in the market. The exhibition stand will be your image. A well-planned, organized event with good brand strategy and proper logistics will be necessary to make your exhibit stand a success. Any help from an event and exhibitions specialist to realize your concept will guarantee a rewarding return on investment and runaway success.
- On January 15, 2017
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