Never underestimate the opportunity to earn from your Corporate Events. This is your venue to develop new leads and establish client relationships that will sooner or later make your business grow.
Planning your next corporate event will be key to secure that declaration of your business success. Figure these out when you plan your next Corporate Event:
1. THE REASON:
Why do you have an event?
Is it a celebration, a launch, a meeting, a simple gathering? Every other detail of your event will rest on the cause of your event. What are your objectives, identify your goals and purpose so all efforts will be maximized. The theme, the people, the time, the place, the activities, the budget, everything will depend on why are you holding this particular event.
2. THE GUESTS:
Who should be attending?
Identifying the people to invite is prerequisite to some of the features of your event, like venue and food. The personas of the attendees and how many guests you are expecting, will help you plan the theme with relevant ideas for entertainment and engagement activities.
3. THE DATE:
When will it happen?
Make sure the date is the best day for your event to happen, and don’t forget to pick the right time too. Breakfast or lunch events are popular nowadays, you may want to consider it. Check potential holidays that may conflict with your event and plan accordingly. Consider where your guests are coming from, and arrange a time that would allow them to reach the venue on time, without battling traffic during rush hours.
4. THE VENUE:
Where is the venue?
The place where things are going to happen can make or break the event. It impacts the overall implementation of your event and most especially your budget. Choosing and deciding on the appropriate location and venue is critical to your event’s success. Review your event cause, your expected guests and your event goals. Make sure these will be reinforced in your event venue.
5. THE EVENT:
What are the details?
Gather your event team and clarify roles and review the division of duties and responsibilities to manage risks and mishaps. Avoid being caught in any unexpected happenings, expect untoward surprises and have a back-up plan to deal with it. Is your branding enough to be noticed? Are your guests comfortably entertained? Is the program well-organized? Make sure that the four major pillars of your event are checked on frequently and managed accordingly: food, entertainment, people engagement, and target the event goal.
These are the basic things to consider for corporate event management in Dubai or anywhere in the world. Plan well so you can also enjoy the success of your event!
- On April 30, 2017
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