An exhibition stand is one way to signify, showcase and lets your visitors personally experience your business, brand, and services. So you have to be clear on what key messages you wanted visitors to take away from your exhibition stand design. A thorough and careful planning for your event will be necessary to create a successfully well-designed and organized exhibition stand.
STEP 1. Organize your event team
A critical stage in building your exhibition stand is to organize your team. The team who will be responsible for creating your stand must be thoroughly involved during the preparation stage to streamline the plans and expected deliverables. As the event comes close, there will be vital information and requirements which may be overlooked, like passes, IDs, permits, etc., and so a person-in-charge will be valuable for the whole team.
STEP 2. Plan your exhibition stand
Identify your objectives with the organizing team. Is it a product launch, or an awareness campaign, or establishing a new business and increasing brand visibility? Whatever your goal may be in holding an exhibit, recognizing these goals will greatly help you in planning a relevant way to exhibit. Select reliable suppliers for your buildup. Together with the whole team, plan and conceptualize your event and exhibition stand according to agreed ideas and budget. You have to start right to make it right.
STEP 3. Design and build with innovation
When building exhibition stands, think grand to capture the attention of visitors, with striking prominence so you can visibly raise awareness from a distance. Plan a design considering the location of your stand in the event, the size and innovative features that will involve visitors into your exhibition.
Keep your style within the brand guidelines to give emphasis to your brand’s identity. Simple and catchy messages within your stand will enhance retention among the minds of your visitors. Always remember the 3-second rule in preparing your design, and make sure your key takeaway messages are delivered efficiently and will be recognized at a glance by the passing visitors, for that short span of time.
STEP 4. Engage your Visitors
In building your stand, there must be a way to engage your consumers with immersive activations that will draw in visitors and make them stay longer to connect and network with you. You will have fantastic ideas to attract your visitors, but making them wait a bit longer may be a challenge.
Understanding your target visitors will help you with the kind of activities to offer in your stand. Create an atmosphere that will be conducive to rest and relax. Exhibits and Events can be tiring especially the big ones. Let them feel special and pampered, by serving them coffee or any kind of refreshments. This will make them stay for a while in your stand.
Be innovative; you have many technology options to choose from: mobile applications, interactive graphics, VRs, etc. Make use of social media for your PR activities. Capture images and all of what’s happening. Documentation of the event is a great way to present how successful your event was.
Find committed and well-trained staffing for your event, because they will be the ones representing you. They will be interacting with your prospective clients. Thus an exceptional Manning selection will help in realizing the success of your exhibition.
STEP 5. Explore the show and assess your success
Find time to check out other exhibition stands and see the sights. You may get inspired and learn from other stands to improve what you may have the next time. Make inquiries on prospective clients and suppliers as well. Investigate what the competitors are doing, check out their new products and find out what they were saying to the market. Allowing time just to check around will positively benefit you and your business.
Just right after the event, make sure to evaluate your marketing activity. Were you able to get new leads for the business? Did visitors talk about your stand? Will they do business with you? This will only be answered once you get back to your visitors. Do follow-ups after the event. Conduct a personalized survey and let them rate the success of your exhibition stand. Send them their photos when they visited your stand, or post them on your social media pages. Extend PR activities, until you get them into your business.
Every event will be different. New styles, new visitors, newer innovations. Things evolve every minute, and preferences of the market regularly change. Therefore, you must be ready to cope in planning your next event. Plan well and make that next exhibition stand distinct and stand out from the rest.
- On January 30, 2017
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